Business Cards are an oft-overlooked art form - a useful marketing tool that can move the receiver to action or, if not done correctly, can have a negative effect on business.

     Business card design isn't just slapping a logo and address on a 2 x 31/2-in. piece of card stock, they can be an individual expression. You should be so proud of your business cards that your excited to hand them out.

      The actual transfer of business cards takes place in a face-to-face, personal setting. This is a rare attribute of any kind of graphic design. Since business cards are often shared with others in a personal setting, their creation is a unique opportunity. Their specific purpose is very simple: They serve as a summary or reminder of a face-to-face meeting, in other words, they are a small piece of design that prevents someone from having to take notes when they meet you.

     The impression a business card leaves upon you should be the overall idea the business or individual wants you to have.

1. Include only information that is correct, current and relevant.
   
   
2. Capture the most basic, essential personality traits of the business or person. Great design will capture attention and hold a viewer's interest, so make it memorable.